Special Limited Time Offer!                     

New, Exciting Ideas

"Explode Your Bottom-Line Profits
by more than$5,000 a Month! " 

Hundreds of nightclub and bar owners across the country have used certain highly successful techniques to increase sales and profits. In many cases these techniques have literally saved their businesses from bankruptcy.

Increase Your Profits the Same Day You Receive This Powerful Library!

Click on a section title to learn more.

Volume #1 - Marketing Strategies

The number and extent of marketing campaigns and games you can hold in your nightclub or bar is only limited by your imagination. Don't let a small budget stand in the way of your creativity. Many of these promotions are low-cost programs, yet they attract a lot of attention and bring in extra revenue.

Volume #2 - Marketing Strategies

Bar games liven up any business. They create energy in your nightclub or bar. If the room has no energy, then your guests may try your competitor tomorrow.

Volume #3 - Marketing Strategies

Bars, lounges and night clubs can be BIG money makers. They can also sit empty and be neglected. The choice is yours. Quite often, your customers need the little extra push to spend more of their money. You need to provide that little extra push so they'll stay, have fun and spend a little more.

Bar Tricks & Magic

People go out to a night club or bar to mingle and to have fun. They want to be recognized and to feel at ease. Bartenders are the key to making sure the guest feels welcome.

Liquor Dictionary

This reference manual represents a basic summary of better-known products, both domestic and foreign. Many of the product names are trademarked or registered and are included in the dictionary to provide a complete reference for you and your employees.

Bartender Information Manual

The purpose of this manual is to assist in the set up of a good liquor or bar service. It is the aim of this manual, to add some of the flamboyance and flair so necessary for good liquor or bar service.

Marketing with Postcards

Personalized postcards are the least costly direct mail tool that can capture a prospect's imagination with full-color images.

Raise Your Prices

Marketing on price is a short path to lost sales and profits. Someone can always beat your price and take the customers that are shopping only for the cheapest price! Use the "Raise Your Prices" Manual to help you raise your prices while you improve your sales.

Personalized One-on-One Marketing Coaching

The Nightclub and Bar Marketing Group coaches have helped Nightclubs and Bars all across the US and Canada increase their profits and gain control of their marketplace with simple and effective marketing campaigns. They work with your Nightclub or Bar one-on-one and find the solutions that are best for you.

"Creating a Restaurant, Nightclub or Bar Marketing Machine"

"Creating a Restaurant, Nightclub or Bar Marketing Machine" is a live recording of a marketing Webinar focusing on marketing for restaurants, nightclubs and bars. It features Ron Wilkinson and Terry Morey.

Unlimited E-mail Support

To make sure you are actually seeing new profits from this valuable information, I will include unlimited e-mail support for 30 days to ensure your complete satisfaction
This manual will show you how to plan the majority of your marketing to be delivered by e-mail to homes and fax or e-mail to businesses whenever possible. It will discuss games that will excite and involve your customers.
This manual will give you highly profitable tips on "How-To:"
  • Make each guest experience fun.
  • Be sure everything you do must be absolutely legal.
  • Establish a VIP Club
  • Have contests where everybody wins
  • Make sure your guests have fun. Guest who have fun spend more money.
  • Print your own money - Bonus Bucks
  • Use barter - increase profit.
  • Become a public relations expert.
  • Delegate marketing.
  • Market theme nights and a calendar of events.
  • Use a calendar to plan "fun activities" every night
Customers love to laugh, and stand-up comic contests are much more successful than holding a write-in joke contest.  Patrons like to hear jokes told out loud rather than read about them. If a joke contest attracts a large following in your community you can have different theme nights (animal jokes, sports jokes and stories/jokes about male-female relationships.)
  • Select promotions that interest your customers.
  • Plan events 4-6 months in advance.
  • Have fun and games at the bar.
  • Wow to make your promotion "show time."
  • Your serversare the Key
  • Wheel of Fortune type promotions.
  • Monday Night Football Club.
  • A different promotion each night
  • Organize a comedy night
With sport promotions, taste testings, festivals, theme parties, crazy promotions, birthdays, holiday promotions, shooter events, live entertainment, and simply fun games, you can really build your profits. It will not only increase your customers stay, it will bring in new customers and you will become: "The Place to Hang Out"
  • Use your customers as the "Live Entertainment"
  • Create a "Wanna be Wednesday"
  • Learn Shooter merchandising
  • Hold taste tests and samplings
  • Have holiday promotions at the bar
  • Festivals can provide a change of pace
  • Hold a seven day Mardi Gras celebration
  • Create a unique birthday party extravaganza!
  • Market your New Years Eve bash.
  • Hold bar activities that distinguish you from your competition
Dazzle your customers with easy-to-perform bar tricks and magic from the Night Club and Bar Marketing Group Bar Tricks and Magic Book.
The secret to catching the imagination and the loyalty of your customers is exceeding their expectations. Use the Bar Tricks and Magic manual to create room energy, increase tips, and increase drink sales! Your customers will come back again and again to see what new tricks you have.
  • Performance bartending takes a flair.
  • People want to be entertained.
  • Practice makes perfect.
  • The great don't stay great by resting on their laurels.
  • Creating room energy
  • Let the show begin.

Good job performance and efficiency require workers to be familiar with many unique terms used in a commercial beverage operation. The Bar Terms Glossary lists the more common terms used throughout the Night Club and Bar industry.

In addition to industry definitions, there is other important information your employees need to know. Make every one of your bartenders a pro with the bartending information manual, this encyclopedia of bartender information and a valuable assortment of additional information to increase your sales and profits of wine and liquor.

From lemon peels to exotic liquors, the Bartender Information Manual will have basic information for your new bartenders.

Few people go to a bar just to drink. The presentation of a product is often just as important as the product itself, and in the case of alcoholic beverages, presentation consists of the way the drink is prepared and how it is served, not just how it tastes.

Remember that proper garnish and glassware add to the presentation of the drink, as does the way the ingredients are combined. Proper glassware and garnish may take a bit of extra effort, but the results are surely worth it as you will see when customers return again and again, and refer their friends to you as well.

This manual was written for both the guest and the bartender or owner of a business. Read it, learn the methods and tricks, and feel free to add to or embellish things at will.

  • Customer service techniques
  • Beverage preparation and showmanship
  • Types of liquor
  • Types of liquor service
  • Mixers, garnishes and condiments
  • Glassware
  • Equipment definitions
  • Measurements

When you use color pictures in postcards, you give your prospects permission to conjure up an actual image of what you are offering them. People think in pictures, not words.

Images are far more impressive than words. They are more precise and potent in triggering memory, decision-making, and associations than the world's greatest sales copy could ever hope to be. Don't make the common mistake of mailing black and white postcards!

The Marketing With Postcards Manual includes actual examples of effective postcards. It will help you discover the unique selling proposition for your nightclub or bar. This includes the best headlines to use; how to create a VIP Club and how to dominate your market area.

It gives sample ideas for your initial marketing campaign and how to start your marketing right. It discusses "testing." figuring your return-on-investment, and a recap of your initial saturation marketing campaign. It gives a lot of suggestions for additional marketing and a marketing time-line for a rapid sales increase.

  • Low cost nightclub and bar marketing
  • Effective use of color advertising
  • Examples of effective postcards
  • Discover and market your Nightclub or Bar's
    "unique selling proposition"
  • Testing your marketing campaigns to maximize profit
  • The best headlines to use for marketing your Nightclub or Bar
  • Creating a VIP Club for a nightclub or bar
  • Maximizing Repeat Business
This manual will help you earn a fair profit on all the food and beverages you sell, while increasing the perceived value of your service to your customers.

More profit for you, and more value for your customers.
What a winning combination!

  • When should you raise your prices?
  • Increase prices but keep your customers
  • Don't market on price alone, sell value
  • Evaluate and test specials to raise your prices
  • Give "WOW, Exceptional Service!"
  • Know your sales mix before raising prices
  • Customers perceptions of pricing
  • Maximize profit with a Profit-Builder Menu

Just to make sure there are no unanswered marketing questions for you as you use your new Nightclub and Bar Master Marketing System I will include three 30-minute marketing coaching sessions for FREE!

You will learn techniques that will help you focus on your Unique Selling Proposition and help you increase your sales without giving away your profits. Anyone can bring in customers by selling for less; let me show you how to increase your business while you charge MORE!

One good marketing idea from our coaching team can increase your profits by 300% and fill your nightclub or bar on otherwise slow weekday nights!

Ron Wilkinson and Terry Morey spend an hour with nightclub and bar owners, discussing highly effective nightclub and bar marketing techniques, and answering specific questions about how to market nightclubs or bars. Learn the secrets used by the most successful independent nightclub and bar owners all across the country.

This valuable CD has a value of $97.00, But I will give it to you FREE when you order the Nightclub and Bar Master Marketing Library!

Just fire me an e-mail and I'll make sure all your nightclub or bar marketing questions are answered within one working day. Unlimited. If you have more questions, just send me another e-mail.

I charge $1500.00 a day for consulting services, but if you purchase the Nightclub and Bar Master Marketing System, I will make sure all your nightclub and bar marketing questions are answered for 30 days at no additional charge!

Get this $599.00 Value for a Limited Time
Special Price of $397.00

The first 50 Nightclub & Bar Owners to purchase this profit library will also receive:

On the website you will have unlimited access to additional Dramatic New Profit Information

To Dramatically increase your Profits, and

Receive Your Free Membership,

Click Here to Order:

The Nightclub & Bar Master Marketing Library