Learn easy step-by-step methods to begin increasing your sales and profits to levels you never before dreamed possible. They are based on marketing techniques that have been used by the most successful restaurant operators across the continent.

• Increase your market share
• Dominate the other restaurants in your market area and
• Keep new guests coming in the door

You should always ask yourself how you can be both different and better than your competition and, help the guest realize that your restaurant is superior to the competition!!!

Are you losing customers to competition?  You don't need to.  Use the secrets of the 7 Marketing Lessons, and even the marketing budgets of the national chains can't compete with your marketing.

Mass marketing techniques used by chains entirely miss the point when it comes to marketing to your local market.

Neighborhood marketing techniques make your guests feel important. It brings generates more profit and it builds customer loyalty.

Neighborhood marketing uses direct mail, permission based e-mail, permission based faxes, voice broadcasts, text messages, and one-on-one personal contact. This type of message builds your brand, makes your guests feel important, and keeps them coming back again and again.

Neighborhood marketing is inexpensive, it can even be free.

You have the marketing advantage over chains, let us show you how to use it!

After you reach your break-even point each month, you make huge profits! That's why you must attract new guests, and make them regulars, to bring in more sales each month after you reach the break-even point.  You already knew that, but Lesson 3 will show you how to make this really happen. Every one of these new guests is highly profitable, but the biggest profits come when they come back, again and again.

One of the best ways to bring them back again and again is to "Make It Fun!"

It is up to the restaurant to create a sense of excitement and involvement for everyone. How exciting is your restaurant? Unique marketing promotions can separate your restaurant from the competition. It can increase your sales volume and increase your net profit.

Use a systematic program to identify new guests and encourage them to become “Regular” guests. Constantly recognize them as they make future visits at your restaurant and create marketing campaigns to get your first-times guests back into your restaurant very quickly.

• Think of all your guests as friends and neighbors.
  
• Get to know them and create ways to communicate with them.
  
• Analyze guest habits, what they want and what they need...and what they prefer.
  
• Then create what they want and give those things to them.

Providing unexpected surprises to your guests can make the difference for each memorable dining experience.  Show that you’re aware of them as individuals, not just components in a cash flow.

Remembering each guests’ name in your marketing will help them realize that your restaurant cares about them.  No signal of caring is more appreciated than hearing your name.

The key to your success in marketing is to interact with each
of your customers on a regular and repeated basis,

Frequent regular contacts are essential in making the guest “feel” part of your restaurant family and building loyalty for your restaurant brand.

There are many ways that you can make contact with your guests. Examples are Email, Fax, Direct Mail, Telephone, Text Messaging, or In-Person. Contacts. And you should contact them on Birthdays, Anniversaries, other Special Occasions, and whenever you have something new and interesting to tell them.

If you don't think you have time to market for all this new profit, this lesson will show you how you can run powerful marketing using less time by automating it.  Personalized direct marketing will make a huge difference in your profits!  Let your guests know they are special, and automate the process.  Market while you sleep. 

NEVER LOSE YOUR FOCUS ON GATHERING NAMES

In this lesson we will discuss how to gather names and start marketing.  There are tremendous benefits to your staff for adding new guests to your database, and this lession will help you learn how to get them involved.

When you are gathering names, ask them about birthdays, anniversaries, and other special occasions or interests. You may want to ask, Would you like to receive information regarding events at the:

• Local college
• Local high school
• Local junior high school

You can have hundreds or even thousands of guests begging to join your program, and an excited crew telling everyone about your great new marketing program!  We've done it, and we'll show you how.

Stop wondering what other techniques you should be using to increase your bottom line.

The RestaurantMarketingGroup.org‘s Neighborhood Marketing Assessment will give you the specific information you need to identify additional highly profitable marketing opportunities, and help you improve the marketing you are already doing.

"The results during the first three months have been very positive. We have generated additional net profits …..of over $11,000."

Scott Hershey
Hershey's Steak & Seafood

Using the techniques illustrated in the Neighblrhood Marketing Assessment Scott had immediate results.  YOU CAN TOO!

Now you are ready to meet with a powerful marketing expert on the phone.  Our marketing expert will take the information from the Neighborhood Marketing Assessment and create a 3-Month Marketing Plan for your restaurant.